Knob Creek

After last week’s screed against nostalgia-based marketing, I chose a bourbon that relies less on grandfather-distillers of yore and focuses more on stuff their grandchildren are making today.

Presentation:

Knob Creek’s marketing material on the bottle is refreshingly contemporary, while not completely eschewing references to less mechanized times. They use sans-serif fonts, irregular angles, and intersecting text while making nod to the past with the wax-sealed top and the singular serrated label edge. The bottle text does not speak of ancient recipes or generations old practices, rather it focus on the care that goes into the product itself: 9-year aging, small batch, straight bourbon.

The one deceiving element, however, is the fact that this presentation would have you believe that Knob Creek is a small-time craft distiller, when in fact it’s an arm of Jim Beam and created on the same stills with similar methods.

Tasting:

Opening the bottle releases a sweet whiff of post-rain freshness, but the real fireworks start after it’s poured. The nose definitely tells you this is an assertive drink – definitely 100 proof: warm, wet asphalt, oak, hard candy.

Knob Creek is even less subtle on the palate. It comes in swinging with sweetness and and almost-citrusy tartness. This is followed by a fruity, meaty depth you can sink your teeth into. It finishes long and slow with spice mellowing into a lingering oak.

Over all:

This is a very assertive drink and equally enjoyable. The extra few years in the barrel seem to have done a lot of good. Knob Creek is perhaps the first bourbon I’ve tasted in the course of this blog that could go head-to-head with many single malt scotches as far as complexity and meatiness go.

Definitely my favorite so far.

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